Welcome to the Digital Age
In todays society technology is king. We have a plethora of visual information in the palms of our hands or in front of our eyes a lot more than we’d care to think.
Research recently conducted by British psychologists showed that young adults use their smartphones (we’re not even factoring in computers) roughly twice as much as they estimate that they do.
In fact, the study found that these young adults used their phones an average of five hours a day — that’s roughly one-third of their total waking hours sharing, liking and engaging with each other and more importantly in this case, various companies on social media.
Currently there are an estimated 1.6 billion social network users worldwide. That adds up to an estimated 62% of the entire population of internet users.
Think of the possibilities. Pretty huge, right?
So how can you effectively use this time and power to effectively connect with your consumers? Ultimately selling your product and also presenting your brand in such a way that shows you have values worth investing in.
Power to the People
There are so many mediums in which you can present your brand to people. However, choosing the correct and most effective approach for you and your business is the most important piece of the puzzle if you want to effectively break through the noise that’s out there.
A great starting point is to think outside the box and embrace the power of user-generated content. Try your best to inspire your consumers in such a way that not only builds brand loyalty but also your profile and authenticity as a brand.
Integrating user-generated content with social media features seems like a natural progression – and you wouldn’t be wrong! A successful, effective campaign can give people immediate ability to share their experiences with your brand with their friends and families, on the fly.
Correct exposure and strong engagement with others is an essential part nowadays on influencing peoples decisions and opinions on brands and companies.
For example, in a recent survey studies found that people trust 92% earned media such as word of mouth and user generated content from friends and family more than traditional advertising (source: Nielsen).
A great example of powerful user content can be can be found in companies such as GoPro with their “be a hero” campaign. Even mobile apps are in on the action, such as Snapchat with new ‘filter’ capabilities, allowing companies to bring their brand to their consumers, no matter where they are in the world, directly via the app.
The future of experimental marketing and connecting with consumers is an ever-changing one, with fresh technology being run out on an almost daily basis it’s key to be one step ahead. Whether it’s via user-generated content creation, campaigns, photo & video or any other form you see fit.
One key aspect that you should always come back to when trying to come up with ideas is the experience, and what you can offer your consumers. Be as clear as you can about your values and build that connection with common ground between both parties.
The only way forward is to break down the walls in front of you.